If you're planning on opening a small business, marketing should be a priority of yours. One of the many services that fall under this umbrella is search engine optimization. Despite this, there are many mistruths that exist when it comes to Long Island SEO, which is why time should be taken to clear the air. Here are just a few of the myths in question that should be debunked so that you can take your business as far as it can go.
"I don't need SEO to run my small business." This is far from the truth, as it is paramount for a small business to have a solid SEO strategy in place. According to reputable authorities such as www.fishbat.com, this service fulfills a variety of purposes. It will build awareness for your brand, not to mention help you get found for various terms. To say that Long Island SEO is unimportant for small business owners would be an outright lie.
"National rankings are the only ones that matter." Don't make the mistake of assuming that national rankings are all that matter, since going for local terms is just as important. This is especially true for small businesses that are located in specific regions and states. If you're the owner of an insurance company in Philadelphia, wouldn't it make sense to include terms like "Pennsylvania insurance companies" in your SEO strategy? This is just one of the many ways to make local SEO part of your repertoire.
"The number of links matters more than the content you create." This is another SEO myth that should be debunked. Just because you can create numerous links doesn't mean that you'll be able to rank in no time. In fact, it's more important that you create high-quality content that your target audience will find relevant to their interests. You can include links within the content itself, but they shouldn't come at the expense of the quality that the aforementioned content provides.
"Large companies are the only ones that rank." If you think that SEO only benefits large companies, such as Coca-Cola or Walmart, you'd be mistaken. Keep in mind that there are numerous well-known establishments that don't show up when you type in certain keywords. However, smaller companies can capitalize on this and start to tailor their content toward terms that will generate the most searches. The better your strategy is, no matter how much notoriety your business has, the more likely it is that you'll rank.
"I don't need SEO to run my small business." This is far from the truth, as it is paramount for a small business to have a solid SEO strategy in place. According to reputable authorities such as www.fishbat.com, this service fulfills a variety of purposes. It will build awareness for your brand, not to mention help you get found for various terms. To say that Long Island SEO is unimportant for small business owners would be an outright lie.
"National rankings are the only ones that matter." Don't make the mistake of assuming that national rankings are all that matter, since going for local terms is just as important. This is especially true for small businesses that are located in specific regions and states. If you're the owner of an insurance company in Philadelphia, wouldn't it make sense to include terms like "Pennsylvania insurance companies" in your SEO strategy? This is just one of the many ways to make local SEO part of your repertoire.
"The number of links matters more than the content you create." This is another SEO myth that should be debunked. Just because you can create numerous links doesn't mean that you'll be able to rank in no time. In fact, it's more important that you create high-quality content that your target audience will find relevant to their interests. You can include links within the content itself, but they shouldn't come at the expense of the quality that the aforementioned content provides.
"Large companies are the only ones that rank." If you think that SEO only benefits large companies, such as Coca-Cola or Walmart, you'd be mistaken. Keep in mind that there are numerous well-known establishments that don't show up when you type in certain keywords. However, smaller companies can capitalize on this and start to tailor their content toward terms that will generate the most searches. The better your strategy is, no matter how much notoriety your business has, the more likely it is that you'll rank.
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