Thursday, May 9, 2019

What Online Marketing Companies Should Know About A Possible Facebook Dislike Button

By Paula Hess


Recently, it was rumored that Facebook would incorporate a function to dislike comments, as evidenced by a recent test they ran. The idea is to allow users to draw attention to content that they believe doesn't have strong value. It sounds like a fine idea, in theory, but there's more to consider than this. In fact, when it comes to the prospect of a Facebook dislike button, there are more complexities than one may think. Online marketing companies across the board can say the same.

A dislike button on Facebook can lead to big changes on the social media platform in question, such as the ability to limit false or misleading stories. "Fake news," as it's been labeled, has become a problem on various social networking channels. Letting users reduce this spread would be a valuable feature, as firms like fishbat can attest. This could be where a dislike button would be most useful, provided it's handled with care.

A dislike button can provide more options for the average Facebook user, too. When you react to comments, responses, and the like, you are given a variety of options based on your mood. A dislike button would only increase the options available to you, which will allow you to better respond as you feel. This is ideal, not only for Facebook's existing user base, but those that decide to create accounts for said social media platform in the future.

It's important to consider the possible dangers of a Facebook dislike button, too. For starters, it can be used to start arguments on said social media platform. It's common to scroll through your news feed and see mutual friends in heated arguments with one another. One could make the argument that the ability to "dislike" comments can strengthen this. This is one of the reasons why users would be against this implementation, and understandably so.

It can also be argued that, if Facebook incorporates a dislike button, it will become more like every other social media network. There's nothing wrong with emulating concepts that work, but simply copying what others do isn't the answer for growth. Given Facebook's reputation as the largest social media platform, it would be wise for it to focus on ways to make its platform different from the rest. Perhaps a dislike button isn't the way to go in this respect.




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