Sunday, February 10, 2019

Discovering The Relevance Of Packaging As A Marketing Tool

By Betty Sullivan


No matter how a person wanted to justify that he is good, professional, skilful and reliable, the fact will always remain that most people judge a certain individual by his looks. If he wear some ragged clothes with a lethargic expression, no one would really guess that that guy is a professional physician. As you see, people usually judge the visuals not only at a person but also at objects. Now in the world of marketing, you would not be surprised if some products fail because of its unsightly appearance and an overstock packaging inventory buyer will surely not buy with it.

Try to remember those days when you went shopping at malls with or without companions. Are you also those type of individuals who simply who think first before buying. Maybe you are. You try to ponder about its cons and pros. But most of the time, you just pick whatever you want because time is running and you cannot afford to raise it. As a result, you pick the item which looks visually appealing to you. As you see, lots of individuals also do that kind of thing.

Look at Apple and its minimalistic and neat approach of packaging. Whenever customers buy those phones, they will certainly feel excited on unboxing it. In fact, many love unboxing their iPhone because of that. Furthermore, the package also leaves an impression and identity to customers. Just like the egg blue box from Tiffany.

Because you want to make your product known to others, you have to find ways for that. Instead of continuously persuading every people passing by your store to look your goods, why not start with the basic thing first. The package. Why is that? Well, you would know with these three reasons below.

First is protection. As a seller, you really need to assure that your items will be unharmed. Of course you cannot sell defects to your customers. That is why, it would need to be packed well so it would not be damaged easily.

Second, with good package, the buyers will definitely love your service. If it has a bad one, it might cause some damage to the item. When that happens, they will not rely on your company anymore. For that reason, you should make sure that it was packed well.

Lastly, it gives off an image. No matter what your business is all about, you could customize the package according to it. Like mentioned above, people will usually choose those objects that are visually appealing. With a good and neat package, more customers will get attracted to it.

You may want your business to expand like Apple and several others. There is nothing wrong to dream about that. Make something unique that represents your brand. Aside from that, make sure that packaging is clean so customers will find it easy to unbox their items.

A package that is recyclable as well as reusable is most likely a top pick for customers. Never forget the purpose of your product. To do that, you can convey that purpose through packaging.




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