Thursday, January 3, 2019

Long Island Advertising: 3 Common Errors Regarding Chatbots

By Arthur Williams


Chatbots have become quite popular among businesses, whether they're ecommerce-focused or not, so it should come as no surprise that newcomers would want to use them as well. Whether they're on social media or official websites, they go a long way in streamlining customer service. With that said, it's possible that oversights can be made. Here are 3 of the oversights in question that Long Island advertising agencies should work to correct.

Chatbots can be made without consideration for language. For those that don't know, the idea behind chatbots is that they interact with potential customers similarly to human customer service representatives. According to such names in marketing as fishbat, chatbots should use language that provides a realistic experience. Otherwise, it can turn away potential buyers, reducing the likelihood of them doing business in the future.

What about a lack of understanding when it comes to the user? Though it may go without saying, a chatbot should be developed with the user in mind; otherwise, it won't be able to fulfill the performance that the developer had in mind. Chatbots should be able to anticipate and respond to users based on their needs and goals. When this happens, it creates a smoother customer service experience unlike any other.

A multifaceted approach to language could be missing, too. Depending on the business being helped, it's possible that there is a wide global reach that must be accounted for. A chatbot should be able to interact in different languages so that it can assist users from all around the world, no matter where they're located. This level of analytical processing cannot be denied, as it further enhances the customer service experience.

For those that have been looking to implement chatbots, there are many reasons to do so. In fact, as technology continues to evolve, it may be essential, as you'll have to keep up with the competition. With this said, you should be aware of potential missteps that can be made when developing chatbots. By taking the time to correct any errors that are seen, you will make this customer service technology all the more impactful.




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