Saturday, October 8, 2016

Taking A Look At Building Brand Identity Online

By Ruth Cox


If you own a business today, it is important to your success to be certain your company name is visible everywhere on the internet. Visibility of your company is vital to its success. Today, the internet plays a huge role in marketing and building brand identity. There are some tips to help guide owners in the right direction for making their company extremely visible online.

One way to get your name out there is by blogging. Folks can write their own blogs or employ writers to write content for them. Blogging helps develop a personal connection which lets people get to know you and your products and services. Visitors to your page are more likely to convert to subscribers and then customers once they know who you are. It is common for people to want to do business with people they have a relationship with.

When people get to know you on a personal level they become comfortable and can trust doing business with you. When you establish a presence online you also develop a level of likability and attract followers. A presence online also increases credibility since you are not afraid to be out where folks can see you. In addition, trust builds and this increases customer base and your profit.

A positive first impression is the first step. Blogging is the right channel for getting your name out to the public. There are various social media that you can use at the same time to get your name noticed. The design for your blog should be unique. You want your blog to stand out from all the others. Your design should be visually pleasant with an attractive message.

Choose a logo that positively represents your image and your company name. A good logo will help build recognition for your company. Create a company catchphrase that grabs consumer attention. Your catchphrase will provide immediate information about your services and products when a visitor lands on your page. Keep your phrase clear so readers know what you have to offer.

Once people are familiar with your business name, work on becoming likable. When you know your audience you can make a personal connection and begin building relationships. Most people prefer communicating with a human instead of a pre recorded message. Folks who are able to connect with a company on a level that is personal, they are more likely to convert to customers.

Make sure you include a page that tells something about you so visitors can get to know you. Your visitors need to be told why they should continue to look at your page. Take this opportunity to encourage visitors to convert to subscribers and customers. Include a button or link on your page that allows a visitor to become a subscriber.

Take time to create and publish some online podcasts and videos. Keep your page content interesting and on task. Remember who your audience is and make sure to target them. You may want to consult with someone who writes for the web to make sure that your blog turns out to be what you expect.




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