Videos on LinkedIn have been shown to drive more engagement than text posts, which speaks volumes about the importance of the former. Despite the fact that this social media network has made strides in making video production and posting easier, there are many users that don't know how to go about this. Fortunately, such an endeavor isn't as difficult as it appears. Here are a few qualities that LinkedIn videos should have to achieve Long Island advertising success.
Terse - The length of your LinkedIn videos goes a long way from a performance standpoint. By keeping the content in question brief - a video on social media shouldn't go any longer than a minute or so - you will be more likely to maintain the attention of your core audience. While there are other factors that contribute to a video's performance, companies like fishbat will tell you that this is one of the most vital. The shorter you can make your content, the better it's likely to perform.
Content-Heavy - Next, your LinkedIn videos should be heavy on content. This probably goes without saying, but many people tend to believe that just because these videos are short in length, they must not provide much value. This couldn't be any further from the truth, as everything from industry information to self-help advice can be given. For those that are serious about creating these videos, content is paramount.
Static - Have you ever watched a video that someone recorded, only to see that its orientation changed from landscape to portrait without any rhyme or reason? This can interrupt the viewing experience, which means that sticking to one orientation is vital. If you plan on recording with your phone held vertically, stick with this throughout the duration of the video. It makes a considerable difference.
Timely - What if your LinkedIn videos still aren't performing, even with the previous steps being followed? It could be an issue of timing, as you might not have published your video at the right moment. Let's say that a news story breaks that relates to your industry. In this case, you'll want to get the video out the day of the story in question. This will increase the engagement your content sees more than if it were posted a few days afterward.
Terse - The length of your LinkedIn videos goes a long way from a performance standpoint. By keeping the content in question brief - a video on social media shouldn't go any longer than a minute or so - you will be more likely to maintain the attention of your core audience. While there are other factors that contribute to a video's performance, companies like fishbat will tell you that this is one of the most vital. The shorter you can make your content, the better it's likely to perform.
Content-Heavy - Next, your LinkedIn videos should be heavy on content. This probably goes without saying, but many people tend to believe that just because these videos are short in length, they must not provide much value. This couldn't be any further from the truth, as everything from industry information to self-help advice can be given. For those that are serious about creating these videos, content is paramount.
Static - Have you ever watched a video that someone recorded, only to see that its orientation changed from landscape to portrait without any rhyme or reason? This can interrupt the viewing experience, which means that sticking to one orientation is vital. If you plan on recording with your phone held vertically, stick with this throughout the duration of the video. It makes a considerable difference.
Timely - What if your LinkedIn videos still aren't performing, even with the previous steps being followed? It could be an issue of timing, as you might not have published your video at the right moment. Let's say that a news story breaks that relates to your industry. In this case, you'll want to get the video out the day of the story in question. This will increase the engagement your content sees more than if it were posted a few days afterward.
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