Tuesday, September 5, 2017

Learning About Linkedin Native Video For Long Island Advertising Agencies

By Rob Sutter


Native video is nothing new - Facebook, for example, has made it a staple in its own right - but now LinkedIn can say that it has joined the fray. The largest social media network for professionals recently unveiled this new feature. What it should do, more than anything else, is make the platform in question more engaging for users regardless of job title, industry, or what have you. This is what you should know about LinkedIn native video and why it may benefit Long Island advertising agencies.

For those that don't know, LinkedIn unveiled its native video feature in mid-July. What this will do, according to companies like fishbat, is allow users to record videos with their mobile devices, much like how Facebook does with their app. LinkedIn videos can be as long as 10 minutes, but it's recommended that they're kept to a few minutes each. Like with any digital service, LinkedIn native video is best learned about by experiencing it firsthand.

If you'd like to know why this feature is noteworthy, keep in mind that many of us rely on mobile devices. Any Long Island advertising agency will tell you that our smartphones and tablets are used for various reasons. Communication is the primary function, but our handheld devices can also access a wide variety of content and entertainment. With LinkedIn getting involved in native video, it places its stamp on a commonly used form of media.

Native video on LinkedIn's platform can also result in more B2B success. Many companies have been able to use LinkedIn for this purpose, but others might see challenges in this respect. What this means is that, in theory, a business owner can record footage of their products and services at work. From there, the footage can be posted for others to see. Who's to say that this can't have a positive impact on B2B endeavors?

Are you looking to get more out of LinkedIn? If so, it might be worth conducting further research on native video in general. There's no denying the fact that this is a worthwhile service, regardless of what you have to offer. You simply have to make sure that your offerings have value to other LinkedIn users. By taking the time to learn about native video and how to harness it, you might find yourself using this social media platform more often.




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